Raymond G. Gillette Jr.(‘71 BS)
Gillette received a bachelor’s degree in journalism and joined the ad business in 1974. He is an advocate for and leader in the integrated marketing movement. This leadership earned him the job of further integrating the resources of DDB Chicago as president, agency operations in July 2000.
Gillette joined DDB in 1978 as an account executive for Busch beer. Shortly thereafter, he was promoted to Account Supervisor. In 1982, he moved to the Dial Soap business account where he had day-to-day responsibility for the successful launch of two new products, Pure & Natural and Liquid Dial. During this time, he also worked on a number of General Mills’ brands, including Betty Crocker and the Busch Entertainment Corporation.
In 1994, he was named a managing partner where he was responsible for accounts such as Discover/NOVUS Cards, Montgomery Ward, Morton International and State Farm.
In 1995, Gillette was promoted to President of Integrated Services, serving as President of Beyond DDB, DDB’s integrated communications group. Beyond DDB has offices in six markets (Chicago, Dallas, Los Angeles, New York, San Francisco and Seattle), and provides such services as direct marketing, event marketing, interactive communications, merchandising collateral display, promotion marketing and public relations.
Gillette is also a board member of Spike DDB, DDB’s urban marketing agency partnership with Spike Lee. Prior to joining DDB, Ray was an Account Manager at McDonald & Little Advertising, Atlanta. He also served as a lieutenant in the U.S. Army.